Simply Organic was founded in 2001 by professional beauty industry visionary Gene Martignetti whose belief is “In the pursuit of health and beauty, what you put on your hair and skin is as important as what you put in your mouth.” 

Gene’s mission is to provide professional salons and spas, and their guests, a natural and organic choice of products to use on their hair and skin. He is passionate about developing safe, high-performance products of the highest quality, as well as sharing information with the professional salon and spa community on the health and wellness of stylists and their clients.